G325: Critical Perspectives in Media
o Carefully reread/review your coursework from both your AS and A2 courses—reflecting on how your skills and knowledge have developed. You should aim to focus on:
> how you have used digital technology
> how your creativity has developed
> your approaches to research and planning
> what post-production you have gained
> how you have used conventions from real media texts
o Review all the materials you’ve compiled in your case studies. You should ensure you have thoroughly revised:
> materials from at least two forms of media
> the industrial aspects of the chosen topic area(s)
> the audience(s) targeted
> the relevant, and current, debates on your topic area(s)
Thursday, 26 November 2009
G322 - Key Media Concepts (TV Drama)
G322: Key Media Concepts (TV Drama)
For this unit you will sit one exam, where you will be given an unseen media text and asked to provide a ‘reading’ of it. You will have time to make notes on the text before starting your answer; you will be played it a total of four times to allow you to make detailed denotative and connotative observations/notes.
o Watch as many TV Dramas as you can and practise writing analytical about them—concentrating on both denotation and connotation.
o Remember to consider all the Key Concepts when looking at TV Drama:
Representations
Audience
Ideology
Language
Institutions
Narrative
Genre
o Read over all your class notes on media theories and make simple study notes to help you remember – mindmaps, lists, diagrams etc.
o Re-learn media terminology (including the different camera shots, movements, lighting styles etc.)
For this unit you will sit one exam, where you will be given an unseen media text and asked to provide a ‘reading’ of it. You will have time to make notes on the text before starting your answer; you will be played it a total of four times to allow you to make detailed denotative and connotative observations/notes.
o Watch as many TV Dramas as you can and practise writing analytical about them—concentrating on both denotation and connotation.
o Remember to consider all the Key Concepts when looking at TV Drama:
Representations
Audience
Ideology
Language
Institutions
Narrative
Genre
o Read over all your class notes on media theories and make simple study notes to help you remember – mindmaps, lists, diagrams etc.
o Re-learn media terminology (including the different camera shots, movements, lighting styles etc.)
G234 Advanced Portfolio in Media - Film Trailer
Tasks
Produce a promotion package for a new film, to include a teaser trailer, together with two of the following three options:
- a website homepage for the film;
- a film magazine front cover, featuring the film;
- a poster for the film.
Marking Grid
Level 1 0–14 marks - There is “possibly incomplete” and “minimal evidence”:
Level 2 15–23 marks - There is “basic level of ability”:
Level 3 24–31 marks - There is “proficiency”:
Level 4 32–40 marks - There is evidence of “excellence” in the creative use of most of
the following technical skills:
- holding a shot steady, where appropriate;
- framing a shot, including and excluding elements as appropriate;
- using a variety of shot distances as appropriate;
- shooting material appropriate to the task set;
- selecting mise-en-scène including colour, figure, lighting, objects and setting;
- editing so that meaning is apparent to the viewer;
- using varied shot transitions and other effects selectively and appropriately for the task set;
- using sound with images and editing appropriately for the task set;
- using titles appropriately.
G324 Advanced Portfolio in Media – Research and Planning Blog
Marking Grid
Level 1 0–3 marks - There is “limited”:
Level 2 4–6 marks - There is “basic”:
Level 3 7–8 marks - There is “proficient”:
Level 4 9–10 marks - There is “excellent”:
- research into similar products and a potential target audience.
- organisation of actors, locations, costumes or props.
- work on shotlists, layouts, drafting, scripting or storyboarding.
- time management is excellent.
- level of care in the presentation of the research and planning.
- skill in the use of digital technology or ICT in the presentation.
- communication skills.
G324 Advanced Portfolio in Media – Evaluation Blog
Questions:
- In what ways does your media product use, develop or challenge forms and conventions of real media products?
- How effective is the combination of your main product and ancillary texts?
- What have you learned from your audience feedback?
- How did you use new media technologies in the construction and research, planning and evaluation stages?
Marking Grid
Level 1 0–3 marks - There is “minimal”:
Level 2 4–6 marks - There is “basic”:
Level 3 7–8 marks - There is “proficient”:
Level 4 9–10 marks - There is “excellent”:
- understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
- ability to refer to the choices made and outcomes.
- understanding of their development from preliminary to full task.
- ability to communicate.
- skill in the use of digital technology or ICT in the evaluation.
G321 Foundation Portfolio in Media - Film
Tasks
Preliminary exercise: Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.
Main task: the titles and opening of a new fiction film, to last a maximum of two minutes.
Marking Grid
Level 1 0–23 marks - There is “possibly incomplete” and “minimal evidence”:
Level 2 24–35 marks - There is “basic level of ability”:
Level 3 36–47 marks - There is “proficiency”:
Level 4 48–60 marks - There is evidence of “excellence” in the creative use of most of
the following technical skills:
- holding a shot steady, where appropriate;
- framing a shot, including and excluding elements as appropriate;
- using a variety of shot distances as appropriate;
- shooting material appropriate to the task set;
- selecting mise-en-scène including colour, figure, lighting, objects and setting;
- editing so that meaning is apparent to the viewer;
- using varied shot transitions and other effects selectively and appropriately for the task set;
- using sound with images and editing appropriately for the task set;
- using titles appropriately.
G321 Foundation Portfolio in Media – Research and Planning Blog
Marking Grid
Level 1 0–7 marks - There is “limited”:
Level 2 8–11 marks - There is “basic”:
Level 3 12–15 marks - There is “proficient”:
Level 4 16–20 marks - There is “excellent”:
- research into similar products and a potential target audience.
- organisation of actors, locations, costumes or props.
- work on shotlists, layouts, drafting, scripting or storyboarding.
- level of care in the presentation of the research and planning
- time management is excellent.
G321 Foundation Portfolio in Media – Evaluation Blog
Questions:
- In what ways does your media product use, develop or challenge forms and conventions of real media products?
- How does your media product represent particular social groups?
- What kind of media institution might distribute your media product and why?
- Who would be the audience for your media product?
- How did you attract/address your audience?
- What have you learnt about technologies from the process of constructing this product?
- Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Marking Grid
Level 1 0–7 marks - There is “minimal”:
Level 2 8–11 marks - There is “basic”:
Level 3 12–15 marks - There is “proficient”:
Level 4 16–20 marks - There is “excellent”:
- understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
- ability to refer to the choices made and outcomes.
- understanding of their development from preliminary to full task.
- ability to communicate.
- skill in the use of digital technology or ICT in the evaluation.
www.academicinfo.net/film.html Mike Madin's excellent portal site for film and media.
www.cinema-sites.com Portal site for film and media.
www.indiewire.com Portal for independent filmmakers.
www.imdb.com The Internet Movie Database.
www.filmworld.co.uk UK-based site for film lovers.
www.mrqe.com Movie Review Query Engine - launch site for film reviews.
www.filmreview.co.uk UK film review site.www.teleport.com/~cdeemer/Software.html Screenwriting software.
Preliminary exercise: Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.
Main task: the titles and opening of a new fiction film, to last a maximum of two minutes.
Marking Grid
Level 1 0–23 marks - There is “possibly incomplete” and “minimal evidence”:
Level 2 24–35 marks - There is “basic level of ability”:
Level 3 36–47 marks - There is “proficiency”:
Level 4 48–60 marks - There is evidence of “excellence” in the creative use of most of
the following technical skills:
- holding a shot steady, where appropriate;
- framing a shot, including and excluding elements as appropriate;
- using a variety of shot distances as appropriate;
- shooting material appropriate to the task set;
- selecting mise-en-scène including colour, figure, lighting, objects and setting;
- editing so that meaning is apparent to the viewer;
- using varied shot transitions and other effects selectively and appropriately for the task set;
- using sound with images and editing appropriately for the task set;
- using titles appropriately.
G321 Foundation Portfolio in Media – Research and Planning Blog
Marking Grid
Level 1 0–7 marks - There is “limited”:
Level 2 8–11 marks - There is “basic”:
Level 3 12–15 marks - There is “proficient”:
Level 4 16–20 marks - There is “excellent”:
- research into similar products and a potential target audience.
- organisation of actors, locations, costumes or props.
- work on shotlists, layouts, drafting, scripting or storyboarding.
- level of care in the presentation of the research and planning
- time management is excellent.
G321 Foundation Portfolio in Media – Evaluation Blog
Questions:
- In what ways does your media product use, develop or challenge forms and conventions of real media products?
- How does your media product represent particular social groups?
- What kind of media institution might distribute your media product and why?
- Who would be the audience for your media product?
- How did you attract/address your audience?
- What have you learnt about technologies from the process of constructing this product?
- Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Marking Grid
Level 1 0–7 marks - There is “minimal”:
Level 2 8–11 marks - There is “basic”:
Level 3 12–15 marks - There is “proficient”:
Level 4 16–20 marks - There is “excellent”:
- understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
- ability to refer to the choices made and outcomes.
- understanding of their development from preliminary to full task.
- ability to communicate.
- skill in the use of digital technology or ICT in the evaluation.
www.academicinfo.net/film.html Mike Madin's excellent portal site for film and media.
www.cinema-sites.com Portal site for film and media.
www.indiewire.com Portal for independent filmmakers.
www.imdb.com The Internet Movie Database.
www.filmworld.co.uk UK-based site for film lovers.
www.mrqe.com Movie Review Query Engine - launch site for film reviews.
www.filmreview.co.uk UK film review site.www.teleport.com/~cdeemer/Software.html Screenwriting software.
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