G234 Advanced Portfolio in Media - Film Trailer

Tasks

Produce a promotion package for a new film, to include a teaser trailer, together with two of the following three options:
- a website homepage for the film;
- a film magazine front cover, featuring the film;
- a poster for the film.

Marking Grid
Level 1 0–14 marks - There is “possibly incomplete” and “minimal evidence”:
Level 2 15–23 marks - There is “basic level of ability”:
Level 3 24–31 marks - There is “proficiency”:
Level 4 32–40 marks - There is evidence of “excellence” in the creative use of most of
the following technical skills:
- holding a shot steady, where appropriate;
- framing a shot, including and excluding elements as appropriate;
- using a variety of shot distances as appropriate;
- shooting material appropriate to the task set;
- selecting mise-en-scène including colour, figure, lighting, objects and setting;
- editing so that meaning is apparent to the viewer;
- using varied shot transitions and other effects selectively and appropriately for the task set;
- using sound with images and editing appropriately for the task set;
- using titles appropriately.

G324 Advanced Portfolio in Media – Research and Planning Blog

Marking Grid
Level 1 0–3 marks - There is “limited”:
Level 2 4–6 marks - There is “basic”:
Level 3 7–8 marks - There is “proficient”:
Level 4 9–10 marks - There is “excellent”:

- research into similar products and a potential target audience.
- organisation of actors, locations, costumes or props.
- work on shotlists, layouts, drafting, scripting or storyboarding.
- time management is excellent.
- level of care in the presentation of the research and planning.
- skill in the use of digital technology or ICT in the presentation.
- communication skills.

G324 Advanced Portfolio in Media – Evaluation Blog

Questions:
- In what ways does your media product use, develop or challenge forms and conventions of real media products?
- How effective is the combination of your main product and ancillary texts?
- What have you learned from your audience feedback?
- How did you use new media technologies in the construction and research, planning and evaluation stages?

Marking Grid
Level 1 0–3 marks - There is “minimal”:
Level 2 4–6 marks - There is “basic”:
Level 3 7–8 marks - There is “proficient”:
Level 4 9–10 marks - There is “excellent”:
- understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
- ability to refer to the choices made and outcomes.
- understanding of their development from preliminary to full task.
- ability to communicate.
- skill in the use of digital technology or ICT in the evaluation.